What is the difference between Instagram Posts & Stories _ - Jill Woods Healthcare Marketing Blog

What is the difference between Instagram posts & stories, is a question I get asked a lot, so I know it’s something that is confusing a lot of healthcare professionals. So in this weeks blog, which is a quickie, I thought I’d address this simple but debilitating question, to help you get clear on the difference between the two & more effective at using Instagram.

Instagram Posts & Stories

As Instagram continues to grow in popularity, more & more healthcare practices are looking to use it as a part of their social media marketing. If that is you, one of the first things you need to understand is the difference between the two main content sharing features inside Instagram, posts & stories.

Understanding the difference is important, not just from an operational perspective in that you need to know how to share material through both Instagram features, but also because you need to understand the difference in terms of the kind of material you share via the two very different features.

So without further ado here you go.



So hopefully now you are clear on what the difference is between Instagram posts & stories as well as what kind of content you need to be sharing on the two different features.

Many thanks for taking the time to stop by my health practice marketing blog today. Please share your thoughts & feelings in the box at the end of this page. I’d love to hear from you.

Oh and please use the social share buttons if you think other people you know might benefit from seeing this.

Until next time

Thank you

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