5 Reasons Why Small Businesses Need a Website

Over a third of small businesses do not have an online presence, which is potentially holding the business back. Despite this well known association, I still meet people who want to know why small businesses need a website. Is it worth the time and money? They usually have one of four reasons for asking the…

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How to Get the New Twitter Profile Header

During September Twitter rolled out their new layout that incorporates a new Twitter profile header image. A bit like the header image on Facebook, this new image area allows you a great opportunity to build your brand and really lift the look of your profile. This short video shows you the simple steps to get…

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Why I do Have a Yorkshire Accent

A few people have sent me comments about my claims to be a plain speaking Yorkshire women, because I don’t sound to have a Yorkshire Accent. To the extent that some people have asked me where I’m really from. The truth is I am definitely from Yorkshire and this is my Yorkshire accent. I was…

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Visualise your Website Numbers – use CrazyEgg

Numbers Make or Break a Business Understanding the numbers is an essential part of running a successful business and I get lots of questions about “should I advertise in here” or “should I take a stand at this exhibition” my reply is nearly always the same – Do the numbers stack up. i.e. cost vs…

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Total Customer Experience – why it’s so important

The total customer experience you offer is your new secret weapon. In a recent report from the US looking at small business trends for 2012 one thing is abundantly clear, businesses that can differentiate themselves from their competition will fare much better than those who don’t. So How do you Differentiate Your Business? In times…

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