Link Earning Vs Link Building

Having links pointing to the pages of your website is a key element of any inbound marketing strategy and it helps with your search engine optimisation. Link building is how it used to be done. Link earning is the new way. What is the difference and what does it mean for you? Link Building For…

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Marketing your Business is Like Fish Finger Sandwiches

Apparently I am a bit weird (according to my friends) because up until very recently I had never had Fish Finger Sandwiches. We had apple and cheese, and cheese and jam sandwiches when I was a kid but never fish finger sandwiches. Anyway since I discovered fish finger sandwiches, which are great by the way,…

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5 Reasons Why Small Businesses Need a Website

Over a third of small businesses do not have an online presence, which is potentially holding the business back. Despite this well known association, I still meet people who want to know why small businesses need a website. Is it worth the time and money? They usually have one of four reasons for asking the…

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How to Get the New Twitter Profile Header

During September Twitter rolled out their new layout that incorporates a new Twitter profile header image. A bit like the header image on Facebook, this new image area allows you a great opportunity to build your brand and really lift the look of your profile. This short video shows you the simple steps to get…

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Why I do Have a Yorkshire Accent

A few people have sent me comments about my claims to be a plain speaking Yorkshire women, because I don’t sound to have a Yorkshire Accent. To the extent that some people have asked me where I’m really from. The truth is I am definitely from Yorkshire and this is my Yorkshire accent. I was…

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